5/20/2020 0 Comments Wedding Flower TrendsAs we ring in 2019, more and more couples are choosing to make this the year they say “I do.” According to some sources, at least one third of engagements occur between Thanksgiving and New Year’s Day—the so-called “engagement season.” Which is followed promptly by “planning season” for many of us wedding professionals. This month and next, we’ll all be busy working with couples to plan their special days. Based on these consultations (and the corresponding vancouver florist) I start to notice some common threads and similar themes each season. Many of the ideas are a continuation of what we’ve seen in the past year, but some new, exciting concepts are starting to emerge as well. Here’s a brief summary of what I predict will be some of the 2019 trends, including some of the colors, design styles and floral varieties that will be gracing the aisles this wedding season. Seasonal blooms, with a foraged, wild, woodland aesthetic: Locally-grown, seasonal flowers continue to top the wish list of style-savvy and eco-conscious couples. This year we’ll be seeing a continued interest in farm-to-table fetes where hyper-local fare fills wedding guests’ plates and table centerpieces. I predict this trend will manifest in many creative and innovative ways—reflecting the region, season and growing zone of the country. Wild, woodland-inspired bouquets with lush ferns, greens and foraged branches, in particular, have become increasingly requested. Loose, organic, and “wide” bridal bouquet shapes: The tight ball-shaped “roundy moundy” bouquets are passé and a trend of the past. There, it’s official! Today’s brides want bouquets with bulk—but rather than tightly bunched balls, the bouquets shapes take a “freshly gathered from the garden” look that stretches out horizontally. These forms offer visually interesting lines defined by arching branches, and unusual vines and foliage that cascade to one or both sides. Out with the rustic look and in with elevated, chic, glam: For many years, I wasn’t sure I would be able to say it, but I think 2019 is finally the year we’ll see the end of “Mason jar” rustic weddings. Brides seeking a more vintage vibe or elevated farm-fresh look for their florals are able to achieve it with more interesting vases—including mercury glass and antique mismatched vessels—paired with richer textiles and accessories that feature less burlap and more bling.
Old-fashioned flowers becoming “new” fashion favorites: The thought of incorporating common carnations or mums into a bridal bouquet make most style-conscious brides shutter. These over-used blooms had the same effect on floral designers until they “discovered” some of the new varieties with unusual shapes and forms in beautifully, subtle hues. These “new” varieties are actually “old” heirloom varieties that small-scale flower farms are trying to rescue and reintroduce to designers and brides alike. Chrysanthemums in pastel palettes such as the delicate ‘Seaton’s J’Dore’ and ‘Apricot Courtier’ are showing up on inspiration boards and in bridal bouquets; as are frilly scented heirloom carnations, long-stemmed English sweet peas and ruffly double zindarella zinnias.
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Since there are few flowers to tend to at this time of year, I’ve been turning my attention to one of my other pet projects: business planning. It may sound geeky, but I secretly like reading a good business development book *almost* as much as a garden book. Dreaming up all the exciting possibilities for the future of Floret is always on my mind, but no time more than this time of year when I dig into my annual process of planning and plotting the months ahead. Earlier this week, I put together a few posts summarizing highlights from 2015 and sharing a preview of what’s ahead for Floret in 2016. Also this week, Design*Sponge published the first of a three-part series of articles I authored for their Life and Business column. This influential design blog, described by the New York Times as “Martha Stewart Living for Milennials,” churns out a glorious stream of inspiring interior design ideas, loads of new ideas for your next DIY project, and interesting features on artists, creatives, designers, and makers. In my first post, Being the Face of Your Business, I share some of the difficulties I faced during Floret’s first few years and the key changes I made to turn things around in terms of communicating my business and my brand. Next week’s post will cover strategies for building your team as your business grows, and for the last post in this series for Design*Sponge, I’ll share some tips on using social media efficiently and effectively. All of these posts include insights and advice that can be applied to many small businesses–especially those involved in the creative sphere. Have you seen the Design*Sponge post(s) yet? Pop over to their site to take a peek! Next week is another big week for us here at Floret. Tuesday at 9 a.m. PST is the OFFICIAL launch of the new line of vancouver florist! Over the course of the week, I’ll be dedicating space here on the blog to bringing you the backstory on how it came to be plus an in-depth look at some of the great new varieties. Get ready! Newsletter subscribers will get some special offers in their inbox bright and early on Tuesday, so if you aren’t on the list yet, be sure to subscribe. Have a great weekend. |